Landing pages are your best friend. If you aren’t using one for your online business right now, you are missing out on a lot of potential customers and revenue. As a matter of fact, you are handing your business over to your competition on a platter.
A landing page is crucial in whatever type of online business you run. Not sure that is the case? Here are 7 reasons why you should start using landing pages:
#1 It’s A Precise Description Of Your Business
Many of you may be wondering what a landing page is exactly. It is exactly as it sounds. It is a page that people will land on when searching for something your business offers. It shows a clear description of your business, all in one page. There is no need for people to search further for more information.
They learn all they need and are drawn into your business. In the end, they are offered one call-to-action that tells them to do exactly what you want them to do. It could be signing up to your list or get your offer.
Can your website do just that? Well, not quite. For one, your website will have different pages for your prospects to look at. They don’t know what you want them to do next. They can have many options such as browse your store, read your blog, or sign up to your list. If they get confused, they are more likely to leave and look at your competitors.
#2 People Know What You Want Them To Do
Your landing page has that call-to-action, remember? This is the one thing that tells your prospects what you want them to do. Does that sound too pushy? Well, your competition is doing it and your potential customers need you to tell them what to do.
You will be surprised how many viewers get confused with your website. Sure, it has your online store and there is the signup form for your newsletter. But that doesn’t mean your customers will go through everything without any specific instructions. The challenge is they don’t know what you want them to do or which option will help them the most.
Your landing page only gives them one option; literally just one. Therefore your potential customers are less likely to click the back button and leave your page.
#3 Faster ROI Through Paid Search Optimization
Search engines like Google and Bing are still the main source for people to search for information. You want to make it as easy as possible for potential customers to find you.
Chances are people are not going to search for you through your business name. If they did that, unless you are a top dog, then you wouldn’t need anything but your website.
Your prospects are going to search for a product name or a keyword. If your landing pages are optimized for your paid search campaigns (i.e. AdWords, Bing Ads), it will definitely help you get a better response from your potential customers.
Research what keywords your target audience is searching for and make sure your page presents the vital information you want them to know. Then lead them to the one call-to-action button and tell them what the next step you want them to take.
#4 Convert Visitors Into Leads & Then Into Customers
Your landing page doesn’t necessarily need to promote something. You may just want to set it up to get people to your free offer. This helps to convert your visitors into leads.
One of the things you need to do is get someone’s email address. According to studies, 96 percent of people will click the back button and you will never hear from them again if you don’t. They forget that you exist and don’t have the relationship with you. Why should they hand over their hard-earned cash if they don’t know you from Adam?
By capturing their email addresses, you can stay in touch with them. You can give them valuable tips and show them how your products or services can meet their needs. This will create that relationship you really need in order for people to trust you and purchase from you. Make sure you work hard on creating the trust and building the relationship with your leads. This will really help when it comes to converting your leads into customers.
#5 It’s A Cost Effective Marketing Strategy
The truth is you are using multiple channels to reach your prospects. A landing page is a highly effective method of promoting your business online. You can easily mix and match it with other forms of marketing. E.g. rather than using your website URL on social media channels, you use a landing page. It can even be included in your facebook advertising.
It is also a relatively cost effective marketing strategy. You only need to invest in a web domain, web hosting, and a landing page software. There may be some upfront costs like creating the graphics, writing the copy, or hiring a web developer to set it up for you. However once it is ready, you will soon find there are more benefits from it than not.
Landing Pages Interest Over Time On Google Trends (As Of Feb 2015)
#6 Attract The Right Audience To You
Your website can draw in a lot of visitors. Your social media channels may speak to various types of people. However, your landing page is what really attracts the right audience to you. Get the right people and you are more likely to get a better response.
By targeting the right audience, you increase your chance of making a sale. Think about it; those who are looking for something specific are more likely prepared to part with their money. They are ready to purchase and you have just made it really easy for them.
#7 You Can Have As Many As You Want
There is no restriction to the number of landing pages you can have in your business as long as each page has its unique domain name and only one call-to-action. Remember, you don’t want to confuse people. Your page should look clean and straight to the point.
Statistics actually showed that businesses that invest in multiple landing pages tend to perform 3 times better than those that don’t. Customers evolved and they are changing faster than ever before. You need to constantly test to see what works and what doesn’t.
Seriously, if your online business doesn’t have a landing page yet, you really are missing out. What are you waiting for? Isn’t it time to get your page up and running? And if you need help in creating one for yourself at a fraction of the cost, click the banner below.
